Mitzi László is a neuroscientist turned entrepreneur. Previously working for a Brazilian epidemiology study funded by the Wellcome Trust, she now works on Own which she founded four years ago. Own is a tool that lets you collect your data, chose how to share it, and under which conditions. Mitzi László also works as an expert advisor and ethics consultant for the European Commission and regularly presents on what she loves talking about most: data ethics. As Europeans, we can request our data from organisations and they are obliged to give it to us. But the practical reality is tedious painfully impractical customer service. This is why Own is streamlining our digital rights into a practical app that automatically collects your data on your behalf so that you get some insight into what is out there on you. Ever wondered how Facebook sees you? Find out how by requesting your data