Beth McCarthy is the co-founder of Starfish Labs, an interdisciplinary innovation lab supporting research, design & development of projects and initiatives across the global Starfish ecosystem. Beth's approach to human-centered mechanism/incentive design drawing on legal education at the University of California, Hastings College of the Law and training at the Legal Design Lab at Stanford d.School, combined with experience developing computational behavioral systems at Stanford School of Medicine's Wall Lab, Nightingale (YC S14) and as an applied behavior analyst. Beth graduated from University of California, Berkeley with degrees in Mind, Brain & Behavior and Comparative Literature and is continually delighted at the opportunity to geek out about all these things simultaneously in the blockchain space.