The Digital Guru of Europe, Rufus Lidman is also an innovator and strategist. He holds a Fil.lic in Change Processes from Uppsala University and has never stopped moving forward with his career since then. He authored three books in digital strategy, founded the international organization within digital marketing, IAB Sweden, received the honor of serving as digital advisor for the World Federation of Advertisers (WFA) and is a highly contacted Keynote speaker with more than 300 sessions in his portfolio. His first venture took off when he was 19 and today he is recognized as a serial digital entrepreneur and strategist to some of the world’s leading brands such as Samsung, IKEA, Mercedes Benz and Electrolux, etc. Lidman is the founder & CEO of the EdTech start-up AIAR that aims to completely democratize lifelong learning for the 2.5 billion people in need of education worldwide using AI, utility tokens and blockchain certification.